Institutional and Product Brochures

I had the opportunity to develop several brochures and leaflets with a less commercial and more technical approach for some of the leading companies in the sector. Among my recent projectss, I had the pleasure of closely collaborating with the Marketing Office of Venicecom, a renowned international group specializing in consulting and IT services, with five locations worldwide and its operational base in Venice Marghera, for which I also designed the new website.

My work primarily focused on institutional leaflets, which provide a detailed overview of the company and the services it offers. Additionally, I worked on specific product brochures, where I thoroughly described the features and solutions provided by Venicecom. This targeted approach allows for a detailed presentation of the company’s range of services and products, addressing the specific needs of clients.

The aesthetics of my creations are clearly oriented toward a more technical language, minimizing emotional aspects to primarily address industry professionals and public administration officials. My attempt to balance detailed information with clear and functional design formed the basis for capturing the attention of this market niche.

Furthermore, I aimed to represent Venicecom’s technical profile through stylistic choices that evoke a pragmatic and professional approach.The goal was to present complex information in an accessible format, using graphics and text to create a clear and intuitive reading path.

My commitment to producing leaflets and brochures for Venicecom reflects a targeted approach to a more technical and sector-oriented audience. My design style and my focused approach to synthesizing complex information clearly and visually appealing have been appreciated by the company, with which I continue a fruitful collaborative relationship.