Il Santo Bevitore

The series of graphic works I created for the pub “Il Santo Bevitore” in Venice represents a fascinating creative journey through the world of craft beers and hospitality. From the very beginning, I had the opportunity to collaborate with the owner, Angelo, to craft a visual identity that captured the unique and welcoming spirit of the pub.
The logo was the starting point of this creative adventure. To represent the “saintly” aura and the essence of craft beer, I designed a logo that combines a stylized halo above the word “Santo” with a stylized beer glass. This combination forms a distinctive brand that reflects the pub’s friendly atmosphere and passion for beer.
Over the years, I had the pleasure of creating a variety of graphic materials that mirror the pub’s unique identity. From posters for carnival events to flyers for Christmas beers, each project has contributed to conveying the playful and welcoming spirit of the pub. The use of puns and quotes added a touch of humor and originality to every piece, fostering a genuine connection with the audience.
I also created promotional materials for the Beer Fest and designed coasters, further enhancing the pub’s image and solidifying its reputation in the craft beer world. During the challenging pandemic period, I supported the pub by developing a WordPress site (accessible via this link) with an integrated e-commerce platform. This strategic move allowed the pub to continue serving its customers during the lockdown. The addition of e-commerce expanded business opportunities, enabling craft beer enthusiasts to purchase their favorite products online.
The graphic style I adopted for the pub was always playful and informal, reflecting the cozy and friendly atmosphere inside. My collaboration with Angelo, the owner, was key to developing a cohesive and authentic brand that captured both the attention and the hearts of the pub’s patrons.
The series of graphic works for Il Santo Bevitore represents a mix of creativity, humor, and authenticity. Every project, from the logo to the e-commerce website, has contributed to building a unique and engaging visual identity that perfectly matches the spirit of the pub and its love for craft beer. Additionally, I had the pleasure of assisting Angelo and his business partner Francesco in the early stages of developing their flagship product, Gin MacGuffin.